How Sitecore CDP Events Work in XM Cloud Starter Kit

Overview In modern digital experiences, tracking user behavior is essential. Sitecore CDP (Customer Data Platform) enables real-time behavioral tracking and personalization. In this blog, we’ll explore how the Sitecore XM Cloud Foundation Head Starter Kit integrates Sitecore CDP page view events using a clean and extensible architecture. The NextJS starter kit implements Sitecore CDP (Customer Data …

Automating Guest Profiles in Sitecore CDP with Sitecore XMC and Connect

Introduction In our recent project, we encountered a scenario for one of our customers that highlighted the power of integrated marketing automation. When a user fills out a lead form, it triggers a sophisticated marketing automation workflow. To enhance this process, we also utilized Sitecore CDP to meticulously track user engagement. Thank you, MANNKUMAR K. …