A Quick Note on Social Proofing (and Why It Still Matters)

December usually ends up being a quieter month. Instead of forcing something new, I wanted to pause and revisit a topic I’ve written about earlier — social proofing. If you’ve worked on event-based or content-heavy websites, you’ve likely seen how often this pattern appears. Small labels like “Trending”, “Limited availability”, or “Sold out” don’t add …